It’s critical to remember where you lead potential consumers as you establish and improve your rehab center’s Internet marketing approach. After all, the aim of employing SEO, PPC, and social media to contact them is to drive traffic to your website.
Does your rehab center’s website, on the other hand, make a positive first impression? Will patients be able to find the information about substance abuse treatment? Your site, as the hub of your center’s online presence, must accomplish both of these objectives, as well as many more.
You should build a website style that maximizes conversion rates to set yourself apart from your competitors. After all, it’s how you keep your addiction treatment center afloat by turning online visitors into new clients.
Continue reading to learn how to design a layout that turns site traffic into sales.
- Simple navigation
It can be tricky to get customers to experience your website, but for the majority of your clients, this is only the first step. They must be able to locate the information they require in order to move forward and really consider contacting your center.
If you’re unsure what these pages are, think about what potential clients want to know before calling your center. Most visitors will want to learn more about your facility and staff, as well as read client testimonials.
This will offer them a clearer idea of what treatment at your center involves, making them feel more at ease about contacting you.
- Use responsive design
You should make sure that your navigation works well across a range of browsers and screen sizes, in addition to making these pages easy to find. Because today’s Internet consumers don’t just browse when they have access to a desktop computer, your website should be mobile-friendly.
This is never a problem with responsive design. Regardless of the device visitors use to view your site, it will look and work properly. This ensures that potential clients will always be able to locate the information they require, regardless of when or where they seek it.
- Professional photos
Long blocks of text do not attract or retain attention as well as images and other visual information, thus each page of your website should include at least one photo.
However, unlike many other sectors, treatment clinics are unable to improve the visual attractiveness of their web design.
Even if you were able to use stock photographs on your website, we would advise against it. Generic photographs will not help potential clients understand about your center and what it’s like to stay there. Rather, spend money on professional photographs of your facilities and employees.
Consider including these photographs in a photo gallery on your website. Potential clients will be able to electronically “visit” your treatment center, and if they like what they see, they will be more inclined to call you.
If your substance abuse treatment website isn’t making an impression on potential relatives and clients, it’s time to make a change.